Ksenia 👋🏻
Operator, marketer, advisor
I help values-driven brands grow
and scale their business sustainably, without the overwhelm.
10+ years of experience launching and scaling consumer and tech brands, from building 6-figure businesses from the ground up to leading operations at a VC-backed startup. I’ve helped companies streamline workflows, automate processes, improve operational efficiency, launch new products, develop high-converting brand and marketing strategies, and meet evolving sustainability standards. A generalist problem-solver and operations expert, I blend big-picture thinking with hands-on execution. I don’t just offer strategic advice, I help you get it done.
My Services
Ongoing fractional work, consulting and advisory.
Ongoing Fractional
You’re an early-stage founder who needs a capable generalist to problem solve and lead high impact projects. I plug into your team to drive execution and help you scale efficiently without the overhead of a full-time hire.
Project-Based Consulting
You’ve identified a growth opportunity and need a hands-off operator to take it from idea to implementation. I bring systems thinking, creative problem-solving, and a track-record of turning strategic plans into tangible results.
Hourly Advisory
You need a proven partner you can trust to pressure-test ideas, untangle challenges, and offer no-fluff, high-impact guidance. I deliver clarity, momentum, and actionable next steps across ecommerce, tech, and brand.
My Portfolio
A selection of projects past and present.
Growth Marketing
Drove YoY revenue growth through full-funnel strategy and cross-channel optimization.
Led comprehensive growth strategy across email, social, partnerships, and community to boost retention and drive sales. Revamped email to contribute 30%+ of total revenue through automated flows and high-performing campaigns. Built trust through transparent storytelling and educational content, launched new products and strategic collaborations, and cultivated lasting customer loyalty by delivering products that support and delight.
Business Development
Scaled to 100+ premium retail partners, from yoga and wellness studios to luxury hotels.
Led a values-aligned retail expansion focused on long-term growth, scaling from DTC to 100+ premium stockists worldwide, including Travel + Leisure award-winning resorts. Oversaw brand positioning, wholesale strategy, product and marketing planning, outreach and onboarding, distribution partnerships, and multi-channel fulfillment.
Streamlined Ops
Analyze, organize, and optimize with scalable systems that support growth.
Built scalable backend systems for fast-growing teams by streamlining digital infrastructure, workflows, automations, and cross-functional operations. From file structure to fulfillment to AI-powered processes, I bring order to chaos, automate what’s manual, eliminate bottlenecks, reduce friction, and free up time so teams can focus on growth.
Product Strategy
From concept to market — product, brand, and positioning created with purpose.
Brought new products to market with a sustainability-first approach, from idea generation and materials research to product development, packaging, and go-to-market. Aligned branding, copy, and certifications to support climate action and deliver products that are better for people and planet. Achieved Climate Neutral Certification YoY and met industry sustainability benchmarks, including the UN Sustainable Development Goals and global net-zero target.
What I can help with...
A non-exhaustive list of business challenges I can help solve.
Product Strategy
Develop tech, digital, and physical products that meet demand, cut through noise, and drive growth from concept to launch.
Brand & Ops Audit
A comprehensive review of your brand, backend systems, and sustainability strategy with a clear action plan for growth.
Go To Market
End-to-end support for launches, from product positioning and vendor sourcing to logistics and post-launch optimization.
Operations
Build and optimize systems to streamline workflows, improve margins, and support scalable, sustainable growth.
Strategic Projects
Lead high-impact initiatives your team may not have time or capacity for, from ideation to roadmapping and execution.
Thought Partner
A trusted advisor to help you move faster, pressure-test ideas, and stay focused on what matters most.
Want to work together?
If you're interested in chatting about a project or ongoing support, please enquire below. Please note, prices are dependent on the scope and nature of the engagement.
Contact / LinkedIn
